Founder · Operator · Pharmacist · Dubai
Twenty-three years leading pharma and medtech businesses across 30+ markets. Now co-founding the longevity and wellness companies I wanted to exist.
Science-led wellness
The ventures
Five companies, one thesis: more good years, for people and the animals they love.
Co-founder and Managing Director · Since 2024
Science-led supplements. Connected to the GCC.
Exclusive regional distribution for 23 practitioner-grade functional medicine brands, sold direct, on marketplaces and through clinics.
Co-founder · Supplements and recovery
Bold, performance-driven solutions for modern wellness.
Sleep, focus, energy and longevity formulas. Built on evidence, not hype.
foruslife.com ↗Co-founder · Canine longevity · UK
The proactive longevity brand for dogs.
Healthspan as an act of care. For owners who want to act on love now, not react to decline later.
Launching in the UK
Part of bhealth · Practitioner channel
The dispensary platform for GCC practitioners.
Clinics and practitioners prescribe, dispense and educate, with protocols built on the clinical evidence behind every product.
Consultancy · Pharma and regulatory
Practical pharmaceutical solutions.
Regulatory and market access advice for brands entering the region.
cmedubai.com ↗
About
I started as a medical representative in Cairo and spent the next two decades running businesses for GSK, Baxter, Medtronic and Johnson & Johnson across the Middle East and Africa.
I turned around markets, built distributor networks from nothing, launched over a hundred products and owned P&Ls up to $680M. Today I put that playbook to work on my own companies, in the category I care about most: helping people, and their pets, stay well for longer.
Impact
5
From distribution to dispensary to consumer brands, across the GCC and the UK.
Journey
Scroll sideways for the full story
2026 launch
Co-founder
The proactive longevity brand for dogs, launching in the UK.
2025 launch
Co-founder
Performance-driven longevity supplements for sleep, focus, energy and recovery. Built on evidence, not hype.
2024 to now
Co-founder and Managing Director
Built a multi-channel engine across Shopify, Amazon and clinics. Team of 11. Plan to AED 12M in 2026 with Saudi entry.
2022 to 2024
Commercial and BD, EMEA Emerging Markets
Full P&L for French-speaking Africa. Market entry into Georgia and Azerbaijan.
2018 to 2021
Director, Marketing and Market Development, Surgical Innovation EMEA
$680M CEEMEA portfolio. Interim GM Maghreb through a full turnaround.
2017 to 2018
Marketing Director, Middle East and Africa
$580M portfolio. 21% growth, the fastest-growing region in the business unit.
2015 to 2017
Managing Director and GM, South and North Africa
$90M business across four countries. Set up entities and leadership teams.
2013 to 2015
Marketing and Strategy Head, MEA
Market expansion strategy to $209M revenue and 17% growth.
2010 to 2013
Country Manager
58% above target. Multi-year contracts with the Ministry of Health.
2002 to 2010
Medical Representative to Marketing Product Manager
Where it started: Cairo, then Dubai.
Partnerships, distribution in the GCC, investment, or a good conversation about longevity.
